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From There to Here
From There to Here is a podcast for the bold and the brave—those who carve their own path in work and life. Hosted by Jason Shupp, this show dives into the unconventional origin stories of entrepreneurs and industry experts who defined their own success. These are stories of risk, resilience, and the relentless pursuit of opportunity. Each episode uncovers the pivotal moments and insights that shaped their careers, revealing how personal and professional lives intersect in powerful ways. Whether you're navigating your own business journey or seeking inspiration to take the next big leap, this podcast is your guide to turning reflection into action. Discover the stories that spark change. Learn more at https://missionmatters.com/author/jason-shupp/
From There to Here
Off-script with John Knicely: Origin of Storytelling
In this episode, John and I talk about storytelling and why you tell the story differently, using stories in your own story, the importance of humility, the future state of your story, the pitfall of telling people who you are, the story behind business strategy, asking your audience, and knowing the take-away you want.
High-growth companies and those navigating transitions, such as M&A or generational leadership changes, often struggle to effectively communicate their value both externally and internally.
John Knicely is an award winning journalist and business owner who helps clarify and align that unique value. He uses authentic storytelling to drive culture and generate business.
John often works with businesses that have a great story, but the unique value is not being told to the specific target audiences the way THEY need to experience it.
Learn more about John Knicely:
https://www.storyonpurpose.com/
linkedin.com/in/john-knicely
john@storyonpurpose.com
To learn more, visit:
linkedin.com/in/jason-Shupp-18b4619b
Listen to more episodes on Mission Matters:
